The self-implosion consigned to history: Remembering 2013-14 — when Chelsea, not Liverpool, blew the title

The Blues headed to Villa Park on March 15 as league leaders. Then, with just nine league games to play and only the business end of the Champions League to cast eyes on elsewhere, Chelsea imploded.

An episode that reminded fans of modern football’s lamentable reality: online interaction & corporate identity are prioritised over common decency

It has become an inbuilt obsession for football organizations to maintain a global image and record high numbers of fan engagement on social media.